Project
Branding
Clean Beauty? Nah. We Made It Dirty — On Purpose.
Industry
Skin Care
Date
16 oct, 2024
Category
Branding
Location
Buffalo 775, NY
The Problem
They had good products and loyal customers — but a brand stuck in beauty limbo. Too raw for “clean beauty,” too soft to stand out. Their visuals were bland, their voice barely a whisper, and their site? Just… there.
Nothing was stopping the scroll.
Webliz Treatment
We helped them throw out the rulebook and own their edge.
Logo: Gritty, dripping type that looked like it was smudged with lipstick and attitude
Website: A neon-drenched Shopify storefront with bold motion, unapologetic copy, and visuals that felt more punk than polished
Social: Swapped pastel filters for raw shots, bold swatches, fire captions, and product drops that caused chaos
The Results
- Sold out 3 back-to-back drops in under 24 hours
- IG Reel went viral with 2.4M+ views
- Engagement up 300% and DM inbox flooded with collab requests
Recent Project
WEBSITE DESIGN
From Brick to Click
Social Media & Logo Design
Cranking Up the Chaos
Rebranding
Breaking the Beauty Mold