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Breadcrumb shape
Breadcrumb shape

Turning Calm Caffeine into Digital Carnage

Project

Rebranding

From Basic Brew to Brand Beast

Industry

Food & Beverage

Date

16 oct, 2024

Category

Rebranding

Location

Buffalo 775, NY

The Problem

They had premium product — strong, bold, unforgettable.
But their brand? Soft. Generic. Giving brunch cafe with pastel fonts and zero edge. It didn’t look like it belonged in the hands of a rebel — and that’s who they were brewing for.

Webliz Treatment

  • We threw the beige in the bin and brewed something with bite.

    • Logo: Brutalist-inspired, sharp-lined, caffeine-coded chaos — a visual slap in the face

    • Website: One-page glitch-fueled experience that moves fast and hits hard

    • Social: Zero filters, all fire — bold typography, chaos-laced memes, and scroll-stopping drops

The Results

  • +210% in online orders within 60 days

  • 3 brand collabs with edgy streetwear and lifestyle labels

  • A DM from a rival brand saying, “Who the hell made this? It’s too damn good.”

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