Project
Rebranding
From Basic Brew to Brand Beast
Industry
Food & Beverage
Date
16 oct, 2024
Category
Rebranding
Location
Buffalo 775, NY
The Problem
They had premium product — strong, bold, unforgettable.
But their brand? Soft. Generic. Giving brunch cafe with pastel fonts and zero edge. It didn’t look like it belonged in the hands of a rebel — and that’s who they were brewing for.
Webliz Treatment
We threw the beige in the bin and brewed something with bite.
Logo: Brutalist-inspired, sharp-lined, caffeine-coded chaos — a visual slap in the face
Website: One-page glitch-fueled experience that moves fast and hits hard
Social: Zero filters, all fire — bold typography, chaos-laced memes, and scroll-stopping drops
The Results
+210% in online orders within 60 days
3 brand collabs with edgy streetwear and lifestyle labels
A DM from a rival brand saying, “Who the hell made this? It’s too damn good.”
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